From there, I ran the spoolie over the Brow Freeze until it was thoroughly coated - you can see a white-ish layer on the bristles.Īfter brushing my eyebrows up and out, I twisted my spoolie against the cap to load up between each brow, and I was thrilled to see instant fullness. Careful to screw the lid back on tightly (per warnings of it drying out otherwise), I scraped the product on the lid as a mini palette. The first step - scooping a small amount of product from the pot - was easy. After some research, aka scrolling TikTok (the Brow Freeze hashtag has 40M views), I felt confident enough to apply. The crystal clear formula is fairly solid (not soft and gel-like) when you dip either the spoolie or spatula into the pot.
#Brow freeze anastasia beverly hills how to
Opening ABH Brow Freeze, I was a touch intimidated by how to use the product. Keep reading to see how implementing the formula into my routine turned out.Įrika Veurink Trying Out Anastasia Beverly Hills Brow Freeze Plus, a year after its official launch, the product is still ABH’s highest seller. After my little sister introduced me to soap brows, I grew frustrated with the messiness of the process and the inevitable white cast.Īnastasia Beverly Hills Brow Freeze promised all the volume with none of the sticky residue. Fo myself, I’ve been using iterations of the same spoolie, brown eyebrow pencil, and clear gel for the past eight years.
One’s eyebrow routine can prove to be quite personal, if only because of the way the routine repeats itself almost every morning. That’s why, when tasked with testing out her celebrated Anastasia Beverly Hills Brow Freeze, I clearly said yes.
#Brow freeze anastasia beverly hills full
Helmed by the matriarch of the full brow herself, Anastasia Soare has worked with countless celebrities (Kim Kardashian, Jennifer Lopez, Kris Jenner-level) and formulated just as many iconic products. Are thin brows creeping back into style? Is everyone getting their brows tinted and not telling you? Does waxing your eyebrows suddenly feel vintage? But the one constant, at least for the past 25 years, is Anastasia Beverly Hills. The cultural conversation around eyebrows is constantly shifting. This week, our writer is reviewing the already cult-favorite Anastasia Beverly Hills Brow Freeze. In our series Trial Run, TZR editors and writers put the buzziest new beauty products to the test and share their honest reviews.
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